Social Media Specialist

Job Description

About Native

For over a decade, native has been building the infrastructure that connects students, Students’ Unions, universities, and advertisers through a managed marketplace. While we’ve grown, we still operate with the pace and ambition of a startup—fast-moving, mission-driven, and intentional in everything we build.

Our goal is simple: to boost student engagement and empower Students’ Unions with sustainable funding, while giving brands meaningful, measurable access to student audiences. When these incentives align, we scale faster and smarter.

The Opportunity: Paid Social Specialist

We’re looking for a sharp, hands-on Paid Social Specialist to lead media buying across all fair campaigns. You’ll be the engine behind our Social+ Ad Product, developing high-performing campaigns across Meta, TikTok, Snapchat, and more.

You probably have agency experience and are now ready for a focused, in-house role where you can own strategy and execution—not just report on results.

What You’ll Be Doing

Run paid social campaigns that drive student sign-ups and event attendance

Build and optimise audiences by university, course, persona, and region

Manage budgets, test creatives, and continuously iterate for performance

Collaborate with marketing and product teams to evolve our Social+ offering

Track and improve key metrics like CPL, ROAS, and conversion funnels

What We’re Looking For

Deep experience with Meta Ads Manager

Comfortable with TikTok and Snapchat (or excited to learn)

A performance mindset with strong grasp of CPLs, ROAS, and funnel KPIs

Proven success with audience segmentation and campaign optimisation

Experience with creative testing and performance reporting

Bonus: familiarity with Google Ads, YouTube, CRM, or email automation

Who Thrives at Native

We believe in freedom with accountability. You’ll do well here if you’re fast, self-sufficient, and meticulous in your execution. We value people who are hands-on, adaptable, and motivated by outcomes over process.

Equal Opportunity at Native

We’re building an inclusive company where everyone can do their best work. Diversity in all forms is a strength, and we’re committed to creating an equitable, supportive environment for all.