Web Analyst

Job Description

Work with Purpose: Join the Digital Team at Kingston and Sutton Councils

About Us – Two Boroughs, One Mission

When you join our team, you’re not just stepping into one high-performing London borough—you’re becoming part of two. The Royal Borough of Kingston and the London Borough of Sutton share a range of services and a collective commitment to innovation, inclusivity, and service excellence.

While some roles are more aligned with one borough, most of our teams span both councils—giving you an unparalleled opportunity to broaden your impact and experience. Whether working from our offices in Kingston or Sutton—or from the comfort of your home—we’ll support you with the tools, technology, and flexibility you need to thrive.

Innovation at the Heart of Our Boroughs

Both Kingston and Sutton are investing in the future. In Sutton, we’re creating the London Cancer Hub, a world-leading centre for cancer research and treatment. Learn more about the London Cancer Hub.

Meanwhile, Kingston is undergoing the largest housing regeneration in its history, delivering sustainable, energy-efficient homes that transform lives. Both councils are taking bold action on the climate emergency, championing clean energy, smart technologies, and sustainable community solutions. Read about our climate commitments on the UK Government’s climate action pages.

If you’re passionate about public service, ambitious about your future, and ready to make a difference—this is where you belong.

About the Role: Senior Digital Analyst

• We’re looking for a talented Senior Analyst to join our Digital team, embedded within our Web Team that manages the websites for both boroughs.
• You’ll be the driving force behind our digital data strategy—leading the implementation and management of Google Analytics 4 (GA4), Google Tag Manager (GTM), and other web analytics tools to generate actionable insights and improve resident experience.

Key Responsibilities

• Lead web analytics strategy and implementation across Kingston and Sutton websites
• Own the setup and maintenance of GA4, GTM, and other tools
• Collaborate with teams to establish KPIs, track performance, and communicate findings
• Ensure compliance with GDPR and data protection standards (View UK data protection guidance)
• Present insights using dashboards, reports, and visual storytelling
• Support service teams in using data to drive continuous improvement
• Act as a mentor for colleagues on web analytics best practices

About You

We’re looking for someone who brings a curious mindset and a collaborative approach, ideally with experience in local government or not-for-profit sectors. You should be comfortable working as a subject matter expert, able to interpret technical data for non-technical stakeholders.

You’ll Be Great At This Role If You:

• Have in-depth experience with GA4, GTM, and web analytics strategy
• Can identify and measure user journeys to improve service design
• Are confident leading on digital data projects
• Can communicate insights clearly and persuasively
• Are passionate about inclusive, resident-focused public services
• Have experience influencing stakeholders and driving change
• Bring high attention to detail and a collaborative mindset

Our Team and Ways of Working

You’ll join a friendly and capable team, including a Product Manager, UX Designer, Service Designer, User Researcher, Content Designers, and Web Administrators. We foster a collaborative environment, supporting flexible working patterns and hybrid work arrangements.

You’ll work with Google Workspace, Chromebooks, and modern IT infrastructure that supports seamless collaboration—whether you’re in the office or working remotely.

What We Offer

We believe in supporting our people with generous benefits, flexible working, and a culture of inclusion and development.

Our Offer Includes:

• Competitive Local Government Pension Scheme
• 29–33 days annual leave (depending on length of service)
• Hybrid and flexible working
• Three paid volunteering days annually
• Professional development and training programmes
• Cycle to work and season ticket loan schemes
• Access to local discounts and subsidised gym membership
• Confidential employee wellbeing and counselling support
• Free eye tests and glasses contribution

A Commitment to Equality, Diversity and Inclusion

We’re proud to be a London Living Wage Employer and a Disability Confident employer. We are committed to building a workforce that reflects the diversity of the communities we serve. If you require any adjustments during the application process, we’re here to help.

Our anonymised recruitment process removes personal identifiers from applications, helping ensure fair shortlisting and inclusive interview panels. Learn more about inclusive hiring from the UK Equality and Human Rights Commission.

We especially encourage applications from Black, Asian and Minority Ethnic individuals and people with disabilities, who are currently underrepresented in our workforce.

Application Process

Please apply online and include examples of your skills, experience, and how you meet the criteria in the job profile. Refer to the essential requirements to strengthen your application.

Applications may close early if sufficient interest is received—so apply promptly to avoid missing out.

Check your right to work eligibility via UK Visas and Immigration.

Let your data expertise drive meaningful public impact. Apply now and help shape the future of Kingston and Sutton’s digital services.