CRM and Conversion Officer (Maternity Cover)
Job Description
About the University of East London
For 125 years, the University of East London (UEL) has been shaping futures through innovative, career-focused education. As a careers-first university, we are committed to preparing our diverse student body for the jobs of tomorrow.
Our Vision 2028 strategy reflects our ambition to transform education for the benefit of all. We are proud to be recognized as:
University of the Year for Teaching Quality – Times and Sunday Times Good University Guide 2025
1st in London for Student Experience – National Student Survey 2024
3rd in London for Teaching Satisfaction – Guardian University Guide 2025
At UEL, we inspire, innovate, and empower – driving change for students and society.
About the Role
The CRM and Conversion Officer will play a key role in supporting the UK Recruitment CRM Team to deliver engaging and effective communication campaigns for prospective students.
Working as part of a small team, and reporting to the CRM and Conversion Manager, you will:
Create and deliver automated email and SMS campaigns.
Write and design compelling, action-driven communications.
Segment audience data to target the right groups.
Proofread and test communications for accuracy and brand consistency.
Evaluate and refine campaigns to ensure they are timely, relevant, and effective.
This role is critical in guiding students from enquiry to enrolment and ensuring they receive high-quality, personalized communication at every stage.
About You
We are looking for a candidate who combines creativity and technical skills, with the ability to:
Write persuasive, audience-focused copy that drives action.
Confidently use CRM systems (experience with MS Dynamics is highly desirable).
Pay close attention to detail when proofreading and managing data.
Communicate effectively and work collaboratively in a close-knit team.
Continuously assess and improve campaign performance.
You should be adaptable, proactive, and able to quickly get up to speed in a fast-paced environment.
Benefits
In addition to a competitive salary, UEL offers an excellent benefits package, including:
Generous annual leave and pension scheme.
Flexible and hybrid working arrangements.
A range of wellbeing and professional development opportunities.
Details of the full benefits package can be found here: UEL Benefits – Professional Services Positions
Equality, Diversity, and Inclusion
UEL is an inclusive, equal opportunities employer. We are proud of our achievements in promoting equality, diversity, and inclusivity, including:
A zero gender pay gap
Membership of Stonewall
Athena Swan awards
We are committed to creating a community where all staff and students can thrive.
Application Information
Apply online with a completed application form (CVs alone will not be accepted).
Please apply early – the vacancy may close before the stated deadline if high numbers of applications are received.
Join us at UEL and help shape the journeys of the next generation of students.
