Senior Content Officer Uk Sponsorship Available

Job Description

JOB SUMMARY

We are looking for a Senior Content Officer to join the Content Team and report to the Head of Content on a 12-month contract (to cover maternity leave).

The Content Team in Marketing, Communication, and Engagement (MCE) writes, proofreads, and publishes high-quality, interesting content for reading.ac.uk, related digital platforms, and strategically significant printed items.

BACKGROUND

The University of Reading (UoR) is one of the top 30 UK universities (THE University World Rankings 2023). We work in a very competitive worldwide market, and it has never been more difficult to recruit research funding, students, academics, and professionals.

The Marketing, Communication, and Engagement function is responsible for developing and implementing expert marketing, engagement, and communication strategies. We use a matrix management strategy to strengthen the University’s reputation, brand, and profile, as well as produce comprehensive, inventive, and global campaigns to support recruitment, fundraising, and engagement goals.

ABOUT YOU.

You’ll be extremely motivated, astute, strategic, and proactive. You will work with confidence and be able to successfully communicate with a diverse spectrum of stakeholders with varying levels of technical knowledge. You will develop novel solutions to problems for which there may be no clear precedence. You must be able to work quickly in a fast-paced atmosphere and recognise possibilities early to stay ahead of our competition.

Main Duties and Responsibilities

• You will produce, proofread, and publish high-quality, captivating, persuasive content for reading.ac.uk, all relevant digital platforms, and strategically significant printed items, ensuring that it is targeted, effective, and reaches critical audiences. You will also aggregate and curate content, and collaborate with other organisations as needed.
• You will create comprehensive handling strategies for each project based on thorough analysis and data, with clear objectives, channels, messages, and evaluations. It will be your obligation to determine the best format and advise colleagues accordingly.
• You will evaluate web and digital performance using site analytics tools to keep our overall marketing strategy on track, writing or contributing to evaluation reports as needed.
• You will monitor user happiness, behaviour, and feedback using qualitative and quantitative analysis and insight, as well as sentiment, reputation, and perception analysis on a frequent basis.
• You will lead or participate in virtual project teams to complete big integrated marketing and communication initiatives.
• You will develop strong templates and content management processes for the Content Team and other University departments to ensure uniformity, coordination, and high-quality output. You will provide expert assistance to colleagues, assisting them in creating meaningful and accessible content for the University’s many channels.
• Please review the accompanying job description and person requirements for more information.

Informal contact details

Alternative informal contact information.

Contact Role:

Head of Content

Contact Role:

Head of Marketing Projects & Planning

Contact Name:

Martin Watts

Contact Name:

Vicky Baldwin

Contact phone:

0118 378 2452

Contact phone:

Via email

Contact email:

m.r.watts@reading.ac.uk

Contact email:

v.l.baldwin@reading.ac.uk

Closing date: May 7, 2024

Interviews: Tuesday, May 21, 2024.

Sponsorship may be available under the Skilled Worker Route based on the applicable SOC code for this role. Applicants for the SWR must meet the points criteria before applying. For further information, visit the UK Visas and Immigration website.

The University is committed to creating a diverse and inclusive workforce, endorses the Athena SWAN Charter for Gender Equality and the Race Equality Charter, and promotes LGBT+ equality. Applications for job-sharing, part-time, and flexible working arrangements are encouraged and will be considered based on business needs.