Marketing Officer Uk Visa Sponsorship

Job Description

Adam Smith Business School
Grade 6: £33,482 – £37,174 per annum
Full-time (35 hours per week), Fixed-term (up to 12 months)

We are seeking an experienced marketing professional to join the Adam Smith Business School to lead the design and delivery of targeted marketing strategies that align with the School’s broader goals. This is an exciting opportunity to play a key role in shaping how the School promotes its teaching, research, and engagement with industry.

Working closely with University Services, you’ll provide expert guidance on marketing, insights, and visual identity—ensuring alignment with institutional standards and strategic priorities. You will be responsible for supporting senior academic and administrative colleagues by delivering a full range of marketing services and campaigns that support student recruitment and promote the School’s profile locally and globally.

Key Responsibilities

• Strategic Marketing Leadership: Develop and lead tailored marketing strategies to support student recruitment, with a particular focus on postgraduate taught programmes, ensuring alignment with the University’s brand identity and wider goals.
• End-to-End Campaign Delivery: Plan and implement comprehensive marketing campaigns across teaching, research, and external engagement, ensuring all activity is delivered within budget and timeline.
• Performance Evaluation: Monitor and evaluate the effectiveness of marketing campaigns and promotional strategies, using data insights to ensure resources are used efficiently and effectively.
• Cross-Functional Collaboration: Work in partnership with colleagues across the School and College to ensure marketing activities are coherent, evidence-based, and strategically aligned.
• Brand Stewardship: Champion the University’s brand guidelines within the Business School, ensuring consistency in messaging and visual identity across all platforms and materials.
• Market Research Oversight: Lead the School’s market research efforts by analysing data and trends to provide actionable insights for decision-making and continuous improvement.
• Team Management: Line manage the Student Recruitment and Marketing Officer—setting clear priorities, guiding creative processes, reviewing outputs, and supporting professional development.
• Programme Marketing: Develop and manage marketing strategies for new postgraduate programmes, working to support the School’s student recruitment and diversification efforts.
• Rankings and League Tables: Coordinate the School’s participation in external rankings, working with internal teams to gather data and identify areas for enhancement.
• Global Impact Contribution: Support the University’s strategic ambition to enhance its international reputation, as outlined in the Inspiring People – Changing the World plan.
  University Strategy

What We’re Looking For

Knowledge and Qualifications

Essential:

• Proven ability to carry out the responsibilities of the role, acquired through prior experience and professional development; or SCQF Level 8/HND (or equivalent) with substantial experience in a similar position.
• Strong knowledge of CRM tools, digital marketing, and customer-focused engagement strategies.
• Solid grounding in modern marketing principles and best practices.
• Proficiency in web content management systems (ideally T4 CMS) and a good understanding of HTML.

Desirable:

• A professional qualification from the Chartered Institute of Marketing (CIM) or similar.
• Familiarity with project management methodologies.
• Understanding of student recruitment processes in higher education.

Skills and Attributes

Essential:

• Demonstrated ability to conduct and interpret marketing research to support strategic decisions.
• Creative mindset with strong copywriting and campaign development skills.
• Technical marketing expertise including print production, digital publishing, and agency collaboration.
• Experience managing multiple campaigns and projects under tight deadlines.
• Strong communication and interpersonal skills, both written and verbal.
• Competence in budget management and performance tracking.
• Confidence in presenting ideas to various stakeholders.
• An inclusive approach that recognises the diverse needs of students and colleagues.
• Team-oriented with the ability to build strong relationships across academic and professional service teams.

Experience

Essential:

• Substantial experience in a similar marketing role, ideally in a complex organisation.
• Experience in developing, delivering, and evaluating marketing strategies.
• Track record of managing market research projects.
• Extensive experience in web content creation and management.

Desirable:

• Experience working in higher education or with youth-focused brands or audiences.

Additional Information

• This is a fixed-term role for up to 12 months, covering maternity leave. If you’re already employed at the University of Glasgow, an internal secondment may be possible—please obtain approval from your current manager before applying.
• This post may be eligible for sponsorship under the Skilled Worker visa route, subject to meeting the relevant criteria. Learn more here:
  UK Skilled Worker Visa

What We Offer

As part of the University of Glasgow, you’ll benefit from a supportive and inclusive environment, including:

1. A welcoming and collaborative culture that encourages personal and professional growth.
2. A generous benefits package including 41 days of holiday (pro-rata), pension contributions, and access to staff discounts.
   Pension Information
3. Flexible working arrangements to support work-life balance.
4. Access to health and wellbeing support, including a complimentary six-month UofG Sport membership.
   Wellbeing Support

Our Commitment to Equality, Diversity, and Inclusion

At the University of Glasgow, we know that our strength comes from our people. We are committed to creating an inclusive community and welcome applications from individuals of all backgrounds—especially from underrepresented groups such as Black, Asian, and Minority Ethnic communities and other protected characteristics.
EDI at UofG

We are proud supporters of the Athena SWAN Charter and hold a range of Bronze, Silver, and Gold awards across our schools.
Athena SWAN at Glasgow