Digital Marketing Manager
Job Description
JOB SUMMARY
For casual queries, contact Hannah Reese (Director of Communications and Marketing) at Hannah.reese@wbs.ac.uk.
Warwick Business School (WBS) is looking for an experienced digital marketer with a strong understanding of trends, platforms, tools, and content strategy to lead its Digital Marketing team.
You will use your passion and experience to help us broaden and deepen our reach and interaction with target audiences throughout the world, including student recruitment and brand and reputation building, while ensuring that we remain audience-focused and sector-leading.
While your primary responsibilities will be digital, including social media, in-house film production, and site content, you will also be a member of the Communications & Marketing management team. You and your team will also collaborate with colleagues from our Program Marketing; Brand, Design, and Communications; and Press and Public Relations departments.
This function is critical to ensuring that we meet our ambitious short- and long-term goals, and it must be supported by significant audience understanding, technical knowledge, engaging content development, and monitoring and assessment.
You will be responsible for a large budget as well as the creation and management of various campaign budgets within it.
About You
To be considered for this post, you should be able to demonstrate considerable experience in:
- Developing and implementing digital communication tactics that enhance reputation and positive attitude.
- Managing and inspiring a high-performing team inside a huge, complicated organisation while promoting a digital-first strategy.
- Planning and implementing effective multi-audience campaigns, including the setting of objectives, audience insight mapping and segmentation, channel and media selection, and the establishment of clear metrics and ways to evaluate activity
- Content development that leads to greater engagement and/or audience growth across owned channels and external platforms.
- Experience in crisis communication and proactive reaction management via social media.
You will also be able to think creatively and thrive in a fast-paced setting. Although assigned to a specific region, it is critical to operate in an integrated manner to identify and optimise chances to expand the WBS brand and drive engagement and conversions.
For further information on the skills required for this position, please check the personal specification part of the attached job description.
Does this sound like you? If so, we would love to hear from you!
About the Department
Warwick Business School (WBS) is a world-class business school located within a world-class university. It challenges assumptions and promotes business as a positive force.We are for Change Makers who will change the world for the better, from the groundbreaking research we conduct to the students we assist in shaping.
We were the first UK business school to be triple-accredited by major bodies (EQUIS, AMBA, and AACSB), and our courses consistently rank highly (see all rankings here).
However, we are more than just our rankings, and we are pleased to be unique. We’re down to earth and personable, and we want WBS to feel like home for our students, faculty, and alumni. We strive to provide a dynamic and gratifying work environment for everyone. One in which you will feel supported and encouraged to advance professionally by expanding your knowledge, skills, confidence, and career.
Our vision.
Our vision is to be Europe’s leading university-based business school, producing transformational ideas and people who influence how we do business. This vision is supported by our threefold mission:
- To conduct cutting-edge research that sparks debate and broadens our understanding of business and management practice.
- To deliver a transformational learning experience that allows our stakeholders to reach their maximum potential.
- To accelerate the impact of our work, we will collaborate with policy and practice in both research and teaching.
Everything we do is guided by our CORE principles and a dedication to a Change Maker mindset. We aim for a common commitment among our staff and students.
- Changemakers see the larger picture. Thinking beyond themselves and their surroundings, they are open to new perspectives and examine the impact of their actions on a personal, social, and commercial scale. They are motivated by making the most positive influence while also focussing on the greater good.
- Change makers challenge the status quo.When we challenge the current quo rather than accepting things at face value, we can have genuine impact and change.
- Change Makers have both the drive and vision. Having a vision is one thing; having the passion and work ethic to make it a reality is another. Change Makers relentlessly pursue every potential solution to achieve their objectives.
Our core values
- We challenge, value diverse ideas, and think creatively to shape our future.
- We are open to new ideas, communicate with stakeholders, listen to feedback, embrace change, and strive for improvement.
- We are never satisfied with standing still and are constantly seeking for new ways to improve. We never stop evaluating when we’ve accomplished something; instead, we use all of our initiative, passion, and resourcefulness to accomplish more.
- Excellence is expected at a world-renowned university and business school. There are no half-measures at WBS.
About the University
The University of Warwick, founded in the 1960s with a spirit of boldness, innovation, and collaboration, is a world-renowned research-intensive university with the highest academic and research standards. We’re one of the world’s best institutions, ranking 67th globally and 10th in the UK*, with 92% of our research classified as ‘world leading or internationally excellent’**.
You’ll be joining a diverse, innovative, and internationally connected group dedicated to driving real-world progress. At Warwick, we provide possibilities for you to pursue your dreams as long as you bring the energy and commitment to succeed.
*QS World University Rankings 2024.
** Research Excellence Framework 2021.
For additional information, please visit our website.
How To Apply
CLOSING DATE: Wednesday, October 2, 2024, at 11:55pm.
To apply, please click ‘Apply’ below and complete the application form by the closing date. Please plan for probable delays as you cannot submit an application beyond the deadline (even if you opened the form at 11.30pm).
Please include a CV and a cover letter.
- Your CV should cover your most recent job, any other relevant experience, and educational background.
- Include in your cover letter how you meet the essential and desirable requirements outlined in the Job Description below.
For help in writing a cover letter, please refer to this guide. We recommend utilising particular criteria as headers and providing samples below, but you can write the letter anyway you choose.
To streamline employment processes, we only accept applications through our official website, warwick-careers.tal.net.
Interview Date: TBD
Start date: TBC
What We Offer
Our advantages include a pension system, 30 days of holiday, Christmas closure, learning and development opportunities, and discounts on various products and services. We provide a substantial maternity, paternity, adoption, and parental leave policy, as well as onsite daycare facilities.
We value a healthy work-life balance and provide flexible working options. For more information, please click here.
We are happy to be a living wage employer.
If you’re thinking of relocating to the UK, check out our Relocation Guide to learn about Warwick and the process.
Our Commitment to Inclusion.
Warwick aims to foster a welcoming, varied, and inclusive workplace and learning environment based on mutual respect and dignity. We acknowledge, appreciate, and value everyone’s unique characteristics, both visible and invisible. Wherever feasible, we go above and beyond legislation to create an environment in which everyone may thrive, assisting all employees in reaching their full potential. We want to eliminate economic, social, and cultural hurdles that would otherwise prohibit people from achieving.
We welcome and promote applications from all communities, regardless of culture, background, age, disability, gender identity or expression, race, religion/belief, or sexual or romantic orientation. For more information about Warwick’s social inclusion initiatives, please visit our webpages.
The University has earned the Race Equality Charter Bronze Award, the Athena Swan Silver Award, and the Disability Smart Bronze Award.The University of Warwick is among the six founding institutions of the EUTOPIA European University Alliance.
Disclosure and Barring Service (DBS)
The University of Warwick follows the DBS Code of Practice and agrees not to discriminate unfairly against anyone who makes a Disclosure regarding a conviction or other facts revealed.More information is accessible on the University’s Vacancy webpage, and applicants can request a copy of the DBS Code of Practice.
Job Description.
JD – Digital Marketing Manager (109479).pdf (188KB)opens a new window.
Right to Work in the UK.
If you don’t have the right to work in the UK or need sponsorship for a Skilled Worker visa, visit this page for more information.
