Head of Student Recruitment (UK Visa Sponsorship)

Job Description

About UCL

Welcome to UCL, London’s Global University. Consistently ranked among the top ten universities worldwide, UCL is known for pioneering research, a vibrant and diverse community, and a commitment to global impact. With over 50,000 students and 17,000 staff from more than 150 countries, we foster an inclusive culture where innovation and collaboration thrive.

The Role

As Head of Student Recruitment (East Asia), you will lead UCL’s efforts to attract outstanding students from key East Asian markets, with a particular focus on China. This is a strategic and hands-on role, combining team leadership, market insight, and international engagement.

Key responsibilities include:

• Leading and mentoring two Liaison and Recruitment Managers and their teams, ensuring delivery against recruitment targets.
• Developing and implementing market-specific country plans, informed by trends and opportunities in East Asia.
• Acting as the subject-matter expert on East Asian markets, advising colleagues across Admissions, Global Engagement, Alumni Relations, and other departments.
• Representing UCL at international events and recruitment fairs, both in the UK and overseas.
• Coordinating international travel and engagement initiatives to strengthen UCL’s presence in the region.
• Driving innovation and continuous improvement in recruitment strategies, processes, and partnerships.
• This role is ideal for someone who thrives on collaboration, innovation, and making a tangible impact on UCL’s international student community.

About You

We are looking for a strategic, results-driven leader with deep knowledge of international student recruitment and the East Asian market. You should have:

• Proven experience in student recruitment, admissions, or international marketing within higher education.
• Strong knowledge of East Asian education markets, particularly China.
• Ability to develop and deliver strategic recruitment plans with measurable outcomes.
• People management skills, including the ability to motivate teams, set targets, and foster a culture of excellence.
• Excellent communication and relationship-building skills to influence colleagues, partners, and stakeholders.
• Experience managing budgets, working with overseas agents, or leading recruitment campaigns is highly desirable.
• Mandarin language skills are advantageous.
• Commitment to UCL’s values, including diversity, equity, inclusion, and continuous improvement.
• This role is eligible for a Skilled Worker Visa or Global Talent Visa, and applications from international candidates are welcome.

What We Offer

UCL provides a competitive benefits package, including:

• 41 days annual leave (27 days + 8 bank holidays + 6 closure days)
• Option to purchase up to 5 additional days of leave
• CARE defined benefit pension scheme
• Cycle-to-work scheme and season ticket loan
• Immigration financial support
• Relocation support for eligible posts
• Access to on-site nursery and gym
• Enhanced maternity, paternity, and adoption pay
• Employee Assistance Programme and wellbeing services
• Discounted private medical insurance

Equality, Diversity & Inclusion

UCL is committed to fostering an inclusive environment that encourages diversity, creativity, and innovation. We particularly welcome applications from groups underrepresented in our workforce, including:

• Black, Asian, and ethnic minority candidates

Disabled applicants

• LGBTQI+ and gender-diverse candidates
• Women in senior roles (Grade 9 and 10)

Application Process

Applications should include:

• CV detailing experience relevant to the role
• Supporting statement demonstrating how you meet the essential and desirable criteria
• Interviews will be held in-person during the week commencing 19 January 2026.