Job Description
JOB SUMMARY
Robert Gordon institution (RGU), Aberdeen’s institution of choice for thousands of staff and students, has a well-established reputation as an innovative and modern workplace, with several accolades and recognition for its courses and schools.
Student recruiting is in charge of delivering the university’s student recruiting targets in both domestic and international markets by implementing its plan to achieve progressive expansion in core and nominated areas.
Joining the busy International Recruitment team, you will be primarily responsible for managing relationships with key stakeholders such as education agents and scholarship bodies, as well as collaborating with team leadership on activities that support international student recruitment in general.
With a degree in Marketing or a related field, you will have substantial experience working in a sales-oriented, service-driven culture. You will have expertise delivering events, working in a sales environment, and marketing internationally. We may also examine applications from recent grads with sales or marketing experience.
Your responsibilities will also include working unsociable hours (evenings and weekends) and covering events overseas.
As part of RGU’s commitment to work/life balance, you will be able to work from home for a portion of the working week. You will also be eligible for a generous pension scheme, 46 days of annual leave (including statutory days), an onsite nursery and sports centre, and a variety of voluntary health and travel benefits.
According to UKVI immigration laws, this role may be eligible for sponsorship through the Skilled Worker route. Sponsorship using this method is depending on the applicant’s unique circumstances and whether tradeable points are permitted under the guidelines.
Job Description.
Responsible to: Regional Manager.
Responsible for student recruitment in designated markets.
PURPOSE OF POST: Conduct student recruitment activities to improve enrolment at Robert Gordon University. Representing RGU in the market with the goal of increasing awareness and developing partnerships with prospective students, recruitment agents, sponsorship organisations, and other key players.
PRIMARY DUTIES:
To meet student recruitment targets in specified markets, contribute to the formulation of market plans and successfully manage budgets in order to maximum return on investment in each designated market.
Assist international agents and teams with marketing materials, social media campaigns, and event preparation.
Liaise and network with peers from different institutions.
Verify the accuracy of commission invoices before confirming payment on behalf of the International Student Recruitment team.
Assist the International Student Recruitment team by creating reports on all partner/sponsor performance.
Represent the department to stakeholders internally and externally.
Advise, teach, and inspire designated partners to actively and enthusiastically recruit for the University.
- Undertake and deliver day-to-day administrative responsibilities such as addressing student questions, hosting information webinars, collecting information pamphlets, and analysing the impact of such activities.
- Coordinate with academic colleagues to allow them to participate in strategic recruitment activities.
- Continually strengthen internal and external contacts through information sessions and bringing visitors to the university.
- Work on social media campaigns to promote scholarships, gathering content from existing students to do so.
- Coordinate and represent the University in student recruitment exhibitions both domestically and internationally, including giving specialised presentations.
- Any other reasonable duties that are commensurate with the level of this position.
Person Specification
ESSENTIAL REQUIREMENTS:
Qualifications and Professional Membership
- First degree, preferably in marketing or a related field.
Experience
- Experience with event delivery
- Experience with foreign markets/marketing
- Experience working in sales-focused environments.
- Extensive experience working with internal and external customers to provide efficient and effective services.
Desirable Requirements
Qualifications and Professional Membership
- Membership in the Chartered Institute of Marketing or comparable professional accreditation/membership
Knowledge
- Knowledge about higher education and the admissions procedure.
Experience
- Demonstrate experience with student recruiting and education marketing, as well as current UKVI requirements.
Behaviours
Behaviour 1: Service Delivery – Demonstrates experience modifying services to meet customer expectations and recognising areas for improvement.
Behaviour 2: Communication – Ability to clearly and accurately explain both simple and complex information.
Behaviour 3: Decision Making – Demonstrates the ability to make decisions alone, collaborate with others, and provide advice to influence others’ decisions.
Behaviour 4: Liaison and Networking – Demonstrated ability to communicate effectively, build strong relationships across teams, and lead internal networks to achieve common goals.